However, the news agency immediately became well-known for its ambitious, perceptive reporting and went on to open foreign bureaus and support investigative journalism. A similar approach was used by its parent firm, an online laboratory Jonah Peretti started in 2006. It explored entertaining and severe topics in listicles and click-bait-style titles to promote its material on social media. Furthermore, it signalled the end of a digital era supported by startup finance that fundamentally altered media production and consumption.īuzzFeed News started in 2011, right before that year’s presidential election. However, it finally succumbed to the harsh realities of digital publishing that have brought down many of its competitors.Ī journal once viewed as a serious competitor to traditional media sources that needed to be faster to adopt the internet has come to a dismal end.
It started as a quirky digital upstart and became a Pulitzer Prize-winning business.
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